Apprentice-Ready Talent Incubator

Are you a student and ready to gain hands-on experience while building your professional portfolio? This 12-Week Apprentice-Ready Talent Incubator offers an immersive opportunity to collaborate on impactful social media marketing projects and earn professional certifications, preparing you for the workforce of tomorrow.

Citizens High School (CHS) is a regionally accredited online private high school serving learners for 40+ years.

You'll work on real business challenges, not simulations:

• Execute multi-platform social media campaigns across Facebook, Instagram, LinkedIn, and TikTok

• Develop content strategies to raise awareness and expand into new student markets

• Create on-brand graphics, carousels, short-form videos, and visual content

• Conduct A/B testing to optimize post performance and audience engagement

• Manage content calendars and schedule posts across multiple platforms

• Set up and monitor paid social campaigns and boosted posts

• Track analytics, measure performance, and identify optimization opportunities

Skills (transferable competencies you develop):

• Collaboration: Working with distributed teams to achieve shared goals

• Critical thinking: Analyzing campaign data to make strategic decisions

• Planning: Creating content calendars and managing multiple projects

• Refinement: Iterating on content based on performance metrics

Capabilities (technical abilities you demonstrate):

• Visual content creation using Canva and similar design tools

• Short-form video creation for Reels, Shorts, and TikTok

• Social media scheduling and publishing across platforms

• Paid social advertising setup and audience targeting

• Analytics tracking and performance reporting

• Platform-specific copywriting and brand voice adaptation

Why Join?

• Gain practical, resume-building experience in project-based work.

• Collaborate with industry professionals and mentors.

• Network with peers and develop connections with purpose-driven organizations.

• Be part of a community committed to innovation, growth, and impact.

Who Should Apply

• College students at any institution 

• Curious learners excited about social media marketing and digital strategy

• Anyone interested in building real marketing capabilities (no prior experience required)

• Open to all majors - if you can learn, you can execute social campaigns

• Motivated to build a portfolio that demonstrates senior-level capability

Your Portfolio by Graduation

Imagine walking into interviews with proof you can execute:

• "I executed a social media campaign that increased engagement by 45% for Citizens High School"

• "I created a content calendar that generated 10,000+ impressions across platforms"

• "I managed paid social campaigns with measurable ROI for market expansion"

• "I designed and tested 50+ social graphics that maintained brand consistency across channels"

• Duration: 12 weeks

• Commitment: 3-5 hours per week

• Location: Remote