Apprentice-Ready Talent Incubator

Citizens High School (CHS) is a regionally accredited online private high school serving learners for 40+ years.

You'll work on real business challenges, not simulations:

• Execute multi-platform social media campaigns across Facebook, Instagram, LinkedIn, and TikTok

• Develop content strategies to raise awareness and expand into new student markets

• Create on-brand graphics, carousels, short-form videos, and visual content

• Conduct A/B testing to optimize post performance and audience engagement

• Manage content calendars and schedule posts across multiple platforms

• Set up and monitor paid social campaigns and boosted posts

• Track analytics, measure performance, and identify optimization opportunities

Skills (transferable competencies you develop):

• Collaboration: Working with distributed teams to achieve shared goals

• Critical thinking: Analyzing campaign data to make strategic decisions

• Planning: Creating content calendars and managing multiple projects

• Refinement: Iterating on content based on performance metrics

Capabilities (technical abilities you demonstrate):

• Visual content creation using Canva and similar design tools

• Short-form video creation for Reels, Shorts, and TikTok

• Social media scheduling and publishing across platforms

• Paid social advertising setup and audience targeting

• Analytics tracking and performance reporting

• Platform-specific copywriting and brand voice adaptation

Why Join?

• Gain practical, resume-building experience in project-based work.

• Collaborate with industry professionals and mentors.

• Network with peers and develop connections with purpose-driven organizations.

• Be part of a community committed to innovation, growth, and impact.

Who Should Apply

• College students at any institution 

• Curious learners excited about social media marketing and digital strategy

• Anyone interested in building real marketing capabilities (no prior experience required)

• Open to all majors - if you can learn, you can execute social campaigns

• Motivated to build a portfolio that demonstrates senior-level capability

Your Portfolio by Graduation

Imagine walking into interviews with proof you can execute:

• "I executed a social media campaign that increased engagement by 45% for Citizens High School"

• "I created a content calendar that generated 10,000+ impressions across platforms"

• "I managed paid social campaigns with measurable ROI for market expansion"

• "I designed and tested 50+ social graphics that maintained brand consistency across channels"

• Duration: 12 weeks

• Commitment: 3-5 hours per week

• Location: Remote