College Career Services - The Unsung Heroes

Career Services: The Unsung Heroes Who Will Save Higher Education

Why 2026 is the year career services professionals become institutional lifesavers

If you work in a college career center, I need you to hear something clearly: You are not the problem. You never were.

You've been working with skeleton crews, basement offices, and budgets that treat career services as an afterthought rather than mission-critical infrastructure. You've been expected to transform students' futures with outdated tools, limited staff, and a mandate that often kicks in during senior spring when it's already too late.

And despite all of that, you've shown up every day trying to bridge an impossible gap between education and employment.

Here's what's changing in 2026: the rest of higher education is finally catching up to what you've known all along. Career outcomes aren't a nice-to-have. They're the entire value proposition.

The Reality We Can No Longer Ignore

The numbers are sobering. Data from the U.S. Department of Education shows that 161 institutions closed, merged, or lost federal aid eligibility in 2023-24 alone. This isn't a slow decline. It's an acceleration.

The root cause isn't just financial stress or demographic cliffs. It's a broken promise. Families are no longer convinced that a degree leads to a career, and the data supports their skepticism. According to the 2024 "Talent Disrupted" report from the Burning Glass Institute and Strada Institute for the Future of Work, 52% of graduates are underemployed in their first job, working roles that don't require their degree. Even more concerning: 73% of those initially underemployed remain so a decade later.

These aren't just statistics. They're enrollment decisions. They're students choosing alternatives. They're parents questioning ROI. They're trustees asking hard questions about institutional viability.

You've Been Fighting With One Hand Tied Behind Your Back

Here's what most senior administrators don't understand: career services professionals have been trying to solve a systemic problem with insufficient resources for decades.

You're asked to provide personalized career guidance to thousands of students. You're expected to maintain employer relationships, coordinate recruiting events, teach workshops, review resumes, conduct mock interviews, manage job boards, track outcomes data, and somehow also pioneer innovative programming. Often with a staff of three to five people.

The traditional model put you in a reactive position: students show up senior spring in panic mode, and you're supposed to transform four years of missed opportunities into immediate job offers. It was never a fair expectation.

Enhancing Your Work Through Strategic Partnerships

Here's the reality: many of you have already built strong career development systems. You've pioneered early engagement models, created robust employer networks, and established longitudinal advising frameworks. The question isn't whether to start from scratch—it's how to enhance and scale what you've already built.

This is where strategic partnerships become force multipliers. Even the best-designed career development programs face capacity constraints. You can't personally provide every student with hands-on professional experience. You can't staff enough industry mentors for thousands of students. You can't create unlimited client projects across every sector.

Strategic partnerships don't replace your work—they amplify it. Programs that provide students with real-world professional experience, employer connections, and project-based learning can extend your reach without extending your workload. They complement your advising, supplement your programming, and fill experiential gaps that even well-resourced offices struggle to address.

L-EAF Lab, for example, connects students with authentic business projects, industry certifications, and mentorship from day one, operating as an extension of career services rather than a replacement. It's the kind of partnership that recognizes you've already built the foundation—you just need scalable infrastructure to serve every student who needs experiential learning opportunities.

The Transformation That's Already Underway

The good news? Many of you have already been building the frameworks for comprehensive career development. You've established early engagement programs, longitudinal advising models, and employer partnership initiatives. The challenge isn't starting from scratch—it's scaling what works and filling the gaps where capacity falls short.

What needs to continue evolving is clear:

Career exploration that starts freshman year, not senior spring. Students need to understand career pathways, industry landscapes, and skill requirements from day one. The curriculum should integrate career context, helping students see how their coursework connects to real-world applications.

Career planning that's strategic and longitudinal. Not a single resume review, but a four-year developmental journey with clear milestones, skill-building opportunities, and regular check-ins.

Job search skills taught as rigorously as academic subjects. Networking, interviewing, salary negotiation, and professional presence aren't instinctive. They're learnable skills that dramatically impact outcomes.

Active connections between students and employers. The most successful programs don't just post opportunities. They actively facilitate introductions, build relationships, and monitor career outcomes like enrollment metrics.

Why 2026 is Different

We're at an inflection point. The institutions that will thrive aren't necessarily the most prestigious or well-endowed. They're the ones that will prove, demonstrably, that their graduates launch careers.

Career services professionals are uniquely positioned to lead this transformation because you understand both the student journey and the employer landscape. You know what's broken and what students actually need. You've been advocating for these changes for years.

What's different now is institutional urgency. Trustees are paying attention. Presidents are listening. Budget committees are reconsidering priorities.

A Call to Career Services Leaders

This is your moment.

Not to shoulder more responsibility without support. Not to magically solve decades of underinvestment with the same limited resources.

But to advocate clearly for what you need: budgets that reflect your strategic importance, partnerships that accelerate impact, and institutional commitment to career outcomes as a core mission.

You are not the department in the basement anymore. You're the safety net that determines whether your institution survives the next decade.

The colleges that recognize this and fund career services accordingly will differentiate themselves in an increasingly competitive market. They'll attract students, retain them through graduation, and support their successful career launches, creating the positive feedback loop that sustains enrollment and reputation.

The Path Forward

If you're a career services professional reading this, here's what I want you to know:

Your expertise is invaluable. Your mission is critical. Your impact is measurable and profound.

What you need is support, investment, and partnerships that multiply your capacity without multiplying your workload.

2026 is the year to make the case. The data is on your side. The institutional imperative is clear. The solutions exist.

Your colleges need you to save them. And for the first time in a long time, they might actually be ready to give you the resources to do it.

Let's make career centers the engine of higher education, not an afterthought. Our students, our institutions, and our communities depend on it.



Pinny Sutkin

Wes has experienced remarkable changes in the Talent Acquisition industry over the last 20 years, holding contributor and leadership roles on both agency and corporate recruiting teams, leading TA functions doing 9,000+ hires per year and leading solution architecture teams in RPO and SaaS video recruitment. 

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